Our websites are built with SEO optimisation in mind. However, there are a few additional steps you can take to further improve your search engine visibility.
This article will guide you through the options for improving your website's SEO.
In This Article |
Using Google My Business & Google Analytics
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Blog Content
Search engines favour websites that consistently publish fresh, relevant content. Using the Blog feature is an effective way to increase the amount of content on your site. We recommend posting blogs regularly.
Please see Create A Blog for steps.
Meta Descriptions And Keywords
Improving your metadata can help search engines better understand your pages.
- Meta Descriptions: Open each page and add the description in the meta description field. This text appears under your link in Google search results.
- Meta Keywords: If you’d like to add or update meta keywords, our web support team can assist. Simply contact them via our support email, and they will update the keywords for you.
Using Google My Business & Google Analytics
Both tools play an important role in improving your website’s visibility and understanding how users interact with your site.
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Google My Business: Keeping your 'Google My Business' profile updated helps your business appear in local search results and on Google Maps. Adding the following to your profile can increase your visibility and drive more traffic to your website:
- Accurate contact details
- Accurate business hours
- Recent photos
- Regular posts
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Google Analytics: Provides insights into how visitors find and use your website. You can track the following data to help refine your SEO strategy and improve your website over time.
- Which pages are performing the best
- Where your traffic is coming from
- What content do users engage with most
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